Marc Piro knew he wanted to be a winemaker when he was nine years old. He sat in the crowded backseat of his family’s beige Mercedes diesel station wagon as they drove through the vineyards of Sonoma’s Dry Creek Valley. Inspired, he announced, “Mom, I want a vineyard.” Her response was curt: “Well, then, get a good job.”
Marc grew up in Marin County and visited Santa Barbara for the first time when he was fifteen. From that moment on he knew he wanted to end up there. True to his boyhood promise, Marc fulfilled his dream by launching Piro Wine Company, a boutique label focused on his favorite varietal, Pinot Noir. As he puts it, “I strive to make old world style wines from the new world: extremely delicious wines of balance, elegance, and structure.”
