Charles Joguet, a young painter and sculptor, abandoned a budding art career to assume direction of the family domaine in 1957. He began to question the common practice of selling grapes to negociants, as his family had done for years. The Joguets owned prime vineyard land between the Loire and Vienne Rivers with distinct variations in the soils. To sell the grapes off or vinify the individualized plots together would have been madness. Separate terroirs, Charles believed, necessitate separate vinifications. He took the risks necessary to master single-vineyard bottling with an artistry that Chinon had never before seen. Charles has since retired. Today, the eager and talented Kevin Fontaine oversees the vineyards and the cellars.